Shattering the Myths That Limit Brand Innovation
Thursday, November 11, 2004
Hosted by Hill, Holliday New York

Change is a given; consumers, the economy, competition - the rules by which you do business. Yet we resist the need to evolve our marketing at a pace that not only reflects this evolution, but actually leads the revolution.November 11th, a select group of marketing visionaries will come together at Wieden + Kennedy to discuss those myths that must be broken.

Naive commentary on branding is rampant. Let's cut through the hype- through the smoke and mirrors. Here are some questions to consider as you develop your own point of view for the roundtable. What rules of branding do companies live by... that actually hold them back? What are the new sins of marketing? Are we all operating under misguided consumer truths? If so, what are they?

Bottom line, given today's market conditions, what does it take to build sustainable market leadership?

If you had to focus in on two or three myths, what would they be?

One last thought to consider. This talk about brand myths is all easier said than done. What is necessary to actually implement this higher level of thinking?